Accelerate Your Dental Practice with Malika and Michelle

AYPD: Online Presence

Just how important is a dentist office’s online presence and Google reviews? To answer this in depth, Malika and Michelle bring on an expert. Dr. Len Tau is a retired dentist, dental consultant, speaker, podcaster, author, and the General Manager of Dental Vertical at BirdEye, a patient experience platform. His private Facebook group “Raving Patients,” is a place for dentists to discuss marketing and social media to make their offices more visible and credible. Today, Len shares how to handle a bad review, what the ideal rating is, how to ask for a review, and how to respond to reviews without violating HIPAA.
0:22 Introducing Ken2:50 Online presence importance 4:40 SEO8:12 How to ask for review9:38 Negative feedback12:55 Involving the team14:50 Incentivizing reviews16:10 Responding21:00 Fake reviews24:10 Employee reviews27:25 Raving Patients30:28 Yelp31:40 BirdEye37:52 Get in touch
Dr. Len Tau
drlentau.com(215) 292 2100len@drlentau.comhttps://www.facebook.com/groups/ravingpatient/ https://www.linkedin.com/in/drlentau/https://www.facebook.com/DrLenTau/ https://open.spotify.com/show/1RDCn77A9Bmoy7e9ffbtgd?si=3be8f9b3122748ac
Malika Azargoon
ZarDentalConsulting.com https://www.linkedin.com/in/zardentalconsulting/ malika@ZarDentalConsulting.com
Michelle Affanato
affinitymanagement.coNew To Dental Bootcamp https://www.facebook.com/michelle.affinitymanagement/ michelle@affinitymanagement.co

AYDP: Focus on Patient Care

Malika and Michelle focus on patient care. How can dental practices ensure that patients feelvalued and cared for? To start, have systems in place to avoid excessive re-scheduling and longwait times. Dentists shouldn’t take on more patients than they can handle, especially if they areshort-staffed. Decide what kind of experience you want patients to have when they walk in thedoor. This might mean re-training your front desk, outsourcing work overseas, and turning awaynew patients.
0:22 Topic of conversation4:38 New patient number 9:45 Short-staffed offices13:50 Scheduling chaos18:40 Take care of staff23:00 Your vision30:00 Outsourcing32:40 Outro
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/malika@ZarDentalConsulting.com
Michelle Affanatoaffinitymanagement.coNew To Dental Bootcamphttps://www.facebook.com/michelle.affinitymanagement/michelle@affinitymanagement.co

AYDP: Maximizing Your Dental Assistant’s Potential

Kevin Henry is a dental assistant champion, the Co-Founder of IgniteDA, and the host of theDental Assistant Nation Podcast. He’s been in the dentistry industry since 1999 and has seen ashift in power dynamics as the demand for friendly, punctual, and reliable dental assistants hasskyrocketed. Kevin recommends that dentists steer clear of micromanaging and conduct biannual“stay interviews” to ensure that dentals assistants feel appreciated, understood, and empowered. 
0:22 Introducing Kevin2:06 Hiring crisis6:20 Power shifts7:06 Leadership8:17 Leadership Course by Mark Murphy9:10 Stay interviews12:52 Pitfalls of dentists/assistant relationship15:05 Retaining talent23:40 Get connected25:02 Outro 
Kevin Henrykevin.henry@igniteda.comhttps://www.linkedin.com/in/kevinhenryigniteda/https://www.kevinspeaksdental.com/Dental Assistant Nation Podcasthttps://podcasts.apple.com/us/podcast/dental-assistant-nation/id1338558591Battling the Demons of Dental Assisting by Kevin Henryhttps://www.amazon.com/Battling-Beating-Demons-Dental-Assisting/dp/1947480057/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Leadership Course by Mark Murphy -- The Science and Principles of Managing Peoplehttps://www.leadershipiq.com/products/the-science-and-practices-of-managing-people-6-week-online-certificateprogram
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/malika@ZarDentalConsulting.com
Michelle Affanatoaffinitymanagement.coNew To Dental Bootcamphttps://www.facebook.com/michelle.affinitymanagement/
Michelle@affinitymanagement.co
 

AYDP: Practice Appraisals

In this episode, Malika and Michelle welcome guest, Dr. Tony Stefanou. Tony is a trained dentist turned businessman and Certified Business Intermediary.  He is the CEO and Founder of Connect the Dents, a business development consulting and M&A (Merger & Acquisition) advisory company specific to the dental industry. 
Whether you plan to sell, want to expand, or are bringing on an associate, it's a smart idea to get an appraisal to know the value of your dental practice.
0:22 Introducing Tony4:42 Practice evaluations9:06 Expanding practice16:10 Private buyer evaluation VS DSO26:52 Over/under valuations28:08 Get connected 
 
Tony Stefanou, DMDconnectthedents.comtonydmd@gmail.comhttps://www.linkedin.com/in/tonydmd/
 
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/malika@ZarDentalConsulting.com
 
Michelle Affanatoaffinitymanagement.coNew To Dental Bootcamphttps://www.facebook.com/michelle.affinitymanagement/michelle@affinitymanagement.co
 
 
 
 

AYDP: Incentive Plans

Having an incentive program in place is a terrific approach to recruit in and retain staff members. Investing in your team not only makes them feel valued, it’s a fun way to reach goals in the office.
For more examples of bonus programs, email Malika or Michelle with "Incentive Program" in the subject line at malika@ZarDentalConsulting.com andmichelle@affinitymanagement.co
0:22 Introducing1:52 Bonus programs3:55 Timing incentives6:14 Get creative10:14 Metrics and goals19:10 Team building23:20 Email us25:18 Outro 
 
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/malika@ZarDentalConsulting.com
Michelle Affanatoaffinitymanagement.coNew To Dental Bootcamphttps://www.facebook.com/michelle.affinitymanagement/michelle@affinitymanagement.co
 

AYDP: Your Practice is Your Best Asset

In this episode, Malika and Michelle welcome guest, Natasha Gillis. Natasha is a dental and medical business lawyer with the Gillis Firm. She represents dental practices in their start-up needs, acquisitions, partnership changes, and sales.
Today, she offers some general legal advice. Topics covered: associate retention, acquisitions, partnerships, contracts, taxes, and trademarking. Natasha says, “treat your practice as a true business asset.”
0:22 Introducing Natasha1:08 Practice is a business asset5:40 Employee contracts9:16 Partnership agreements16:10 Startups vs acquisitions21:30 Trademarking31:02 Outro
Natasha Gillis, Esq of The Gillis Firm
https://www.linkedin.com/in/sngillis/https://www.facebook.com/TheSmilingLawyerhttps://www.thegillisfirm.comInstagram @TheSmilingLawyer
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/
Michelle Affanatoaffinitymanagement.coNew To Dental Bootcamphttps://www.facebook.com/michelle.affinityman
 

Accelerate Your Practice By Closing Out 2022 Strong

With only a few weeks left of 2022, Malika and Michelle reflect on some of the wins and challenges dental practices faced this year. Now is the time to re-visit your vision and mission statements, increase fees, and set new goals. Dentists should feel in control of their practices by setting boundaries and expectations of their patients.
1:38      Reflecting on 2022
5:30      Wins and challenges for dentists
9:30       Set boundaries and expectations
11:40     Ideal patient
13:36     Vision and mission statements
16:50     Re-train and raise fees
24:30     Hopes for 2023
28:55     Outro
 
Malika Azargoon
ZarDentalConsulting.com
https://www.linkedin.com/in/zardentalconsulting/
 
Michelle Affanato
AffinityManagement.co
https://www.linkedin.com/in/michelle-affanato-7326b921/
 
 
 
 

Accelerating Your Practice: Find, Hire and Retain Staff

The shortage of dental assistants and hygienists is causing hiring challenges for dentists.  It's harder than ever to find and retain talented staff who will stick around when their job opportunities are abundant. Malika and Michelle share advice for finding, onboarding, and incentivizing staff to stay.  Foster a positive environment at your office where people feel valued and appreciated.
1:30  Staff challenges
4:10  Work environment
7:08  Bonus incentives
9:20  Retaining and onboarding
17:32 Overhead of staffing
21:10 Avoid hiring mistakes
31:00 Closing words
 
Malika Azargoon
ZarDentalConsulting.com
https://www.linkedin.com/in/zardentalconsulting/
 
Michelle Affanato
AffinityManagement.co
https://www.facebook.com/michelle.affinitymanagement/

Accelerating Your Practice With Omnipresence Marketing

In this episode Malika and Michelle speak with Shane Simmons, the Founder and CEO of Crimson Media, a digital marketing agency.  In order to attract their ideal patient, practices need to create a trustworthy online presence that tells a story. Optimizing your internal and external marketing will put your practice above the rest and guarantee an healthy influx of business
0:23   Introducing Shane
2:15   What's your story
5:56   Authentic advertising
9:15   Avoid stock photos
12:40  Find your why
18:06  Office culture
20:20  Reviews and videos matter
27:50  Where to post and how to track
32:10  Listen to the calls
35:31  In conclusion
37:30  Outro
Shane Simmons
linkedin.com/in/shane-simmons-b-s-a5051564
https://www.crimsonmediagroup.com/
Twitter @shanesimmonstv
 
Malika Azaroon
ZarDentalConsutling.com
https://www/linkedin.com/in/zardentalconsutling/
 
Michelle Affanato
AffinityManagement.co
linkedin.com/in/michelle-affanato-7326b921
 

Accelerating Your Practice By Discovering Your Rhythm with Guest Teresa Duncan

Malika and Michelle welcome their first guest to discuss discovering your rhythm in the dental practice.  Teresa Duncan is a dental speaker on insurance and management topics, coach, podcast host and the owner of Odyssey Management.  The three of them discuss staffing, reviews, recession, checklists, calendars, workplace security and more.  Don't wait until the end of the year to get on top of your dental practice business!
 
0:23 Introducing Teresa 2:05 Today’s topic5:25 Google Calendar 8:00 Training and reviews 10:30 Checklists and check in’s17:54 Buying clubs and referrals 20:20 Workplace security 21:55 Goal planning, taxes, marketing, mentoring 27:40 Insurance Update Webinar 33:20 Recession 41:40 Outro 
 
Link to Teresa's Calendar Duties for Managers: https://docs.google.com/document/d/1ScPzhQX481K6KbKB_lf5nDprAXohiTIn7ebNOLryroU/edit?usp=sharing
 
Teresa Duncan, MShttps://www.odysseymgmt.comNobody Told Me That! https://www.odysseymgmt.com/podcastshttps://www.linkedin.com/in/teresaduncan/https://www.facebook.com/OdysseyManagement/
Instagram @treeduncan
Malika Azargoon ZarDentalConsulting.comhttps://www.linkedin.com/in/zardentalconsulting/
Instagram @zardentalconsulting
Michelle Affanato https://www.affinitymanagement.co
Instagram @michelle_affinitymgmthttps://www.facebook.com/michelle.affinitymanagement/Michelle@affinitymanagement.co